01 / Creators & Ambassadors
Tell the story from the saddle.
We work with motorcycle creators and overlanders who genuinely ride, travel, camp and create content around the lifestyle. You don't need a massive audience. You need a real one.
Partner with 2Wheels1Lane | Creators, Ambassadors & Dealers
2Wheels1Lane Partner Program
RIDE. CREATE. GROW.
We're building a global community of riders, creators, overlanders and motorcycle businesses connected by a genuine love for travel, camping and life on the road.
Built from the saddle, not from a boardroom.
Riders · Creators · Overlanders · Dealers · Adventure
Partner with 2Wheels1Lane
Good partnerships start on the road.
2Wheels1Lane is built around real travel on two wheels: long days on the road, remote camps, weekend escapes, cross-border journeys and the kind of trips where the gear actually has to work.
We want to work with people who naturally live in that world. That can mean a creator documenting life on the road, an overlander building a journey around the next horizon, a motorcycle store helping riders prepare properly, or an adventure business connected to the same community.
We don't measure a partnership only by follower count. Authenticity, quality and genuine connection with riders matter far more to us.
02 / Dealers & Retailers
Bring 2Wheels1Lane to local riders.
We're building a carefully selected global network of motorcycle, adventure and outdoor retailers who want to introduce something different to their customers.
What matters to us
Real people.
Real people.
Real riding.
We're not looking for generic influencers. We're looking for people and businesses that naturally belong in the motorcycle, travel and overlanding world.
01
Motorcycle focused
Your audience, business or content should have a genuine connection to motorcycles, touring, camping, overlanding or adventure.
02
Authentic content
We prefer genuine experiences and honest storytelling over content that feels like generic advertising.
03
An engaged community
A smaller audience that genuinely cares can be more valuable than a huge unrelated following.
04
Quality over quantity
Strong photography, useful videos, interesting trips and genuine storytelling matter.
05
Long-term mindset
We're more interested in building genuine relationships than one-off promotional posts.
06
Actually use the gear
Our products belong on the road. We want partners who genuinely ride, travel, camp and put them to use.
Creator partnerships
Build the relationship first.
We believe the best partnerships start with genuine interest in the product, not with a request for free gear.
Our approach gives both sides the opportunity to see whether the partnership makes sense before turning it into something bigger.
We don't provide free gear, discounts, or payment before content is delivered. Once we've built a relationship, we often invite ambassadors to trial new and unreleased products.
How it works
Keep it simple.
Every application is reviewed individually. There is no automatic acceptance based purely on follower count.
STEP 01
Apply
Tell us who you are, what you do and what you're building.
STEP 02
We review it
Our team looks at whether there is a genuine fit with 2Wheels1Lane.
STEP 03
Start working together
If there's a fit, we'll discuss what makes sense for both sides.
STEP 04
Grow together
Strong partnerships can develop into long-term opportunities.
Authorized Dealers
Put something different on your showroom floor.
We're expanding our network with selected motorcycle, touring, adventure, overlanding and outdoor retailers around the world.
01
Wholesale pricing Approved dealers receive dedicated pricing based on products and quantities.
02
Physical product presence Give riders the opportunity to experience our systems locally.
03
Limited partner network We prefer strong partnerships instead of placing the brand everywhere.
04
Direct communication Work directly with our team on products, orders and opportunities.
05
Global opportunities We're interested in strong local partners wherever riders are building communities.
Questions
Good to know.
Do I need a large following to apply?
No. We look at your content, audience, engagement and whether there is a genuine fit with 2Wheels1Lane.
Do creators receive free products?
No. We don't provide free gear, discounts, or payment before content is delivered. Once we've built a relationship, we often invite ambassadors to trial new and unreleased products.
What kind of creators are you looking for?
Motorcycle travellers, campers, adventure riders, overlanders and creators whose audience genuinely cares about travel and life on the road.
Can I apply from anywhere in the world?
Yes. We welcome applications worldwide. What matters most is whether there is a genuine fit.
What happens after I apply?
We review every application individually. If we see a good fit, our team will contact you directly.
Can physical stores apply?
Absolutely. We're interested in motorcycle, touring, adventure, camping and outdoor retailers.
Is there a minimum dealer order?
Dealer terms depend on the product, market and planned starting quantity. Tell us about your business in the application and we'll discuss the right setup.
Applications
Let's see if we're a fit.
Choose the application that applies to you. Both take only a few minutes.
Creator & Ambassador Application
Tell us about yourself.
Keep it simple. We just want to understand who you are, what you ride and the type of content you create.
Please note: Although we'd love to work with everyone, our resources are limited and we are very selective about the partnerships we take on. If we choose not to work together, please don't be offended. We genuinely appreciate that you reached out :D
Authorized Dealer Application
Tell us about your business.
Tell us where you're based, what you sell and how you see 2Wheels1Lane fitting into your business.
2Wheels1Lane
SEE YOU ON THE ROAD.
Whether you're creating stories from the road, travelling beyond the usual route or helping riders prepare for their next journey, we'd like to hear from you.
2Wheels1Lane · Built from the saddle, not from a boardroom.